USA TODAY NETWORK TENNESSEE has a history of serving Middle Tennessee with news, information and business solutions. And, more than any other source, we are actively delivering content through every channel our readers expect. Our portfolio includes best-in-class and nationally-recognized products as part of USA TODAY NETWORK, including Key Ring, Point Roll, Shop Local and more.
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Each marketing white paper from USA TODAY NETWORK TENNESSEE experts brings you today’s best practices in digital marketing, from advertising, email marketing, lead management, campaign automation and lead-nurturing tips. It’s must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.
Benefiting from a central location and a diverse economy, the Nashville area continues to flourish. Known as Music City USA, Nashville is known best for the music industry and local tourism, but a nationally-recognized healthcare sector, cultural diversity and a friendly business environment add to the area’s success. It is also increasingly the home of corporate headquarters, including HCA, LP Building Products and Nissan North America.
Organizational success can hinge on the ability to know your audience. Developing a demographic profile of your audience can be a crucial step in building your marketing strategy or plan. Profiles will change over time, and must be updated as trends and current events affect the population in general. So, even if you have demographic and psychographic profiles from several years ago, it is recommended that you collect and analyze new data from time to time.