With the fast-paced and viral nature of social media and online communication, it’s becoming increasingly important for companies to be aware of their online reputation. Online reputation management helps companies monitor customer perceptions and respond to feedback. By tracking online reviews and using online reputation management tools to see what others are saying online, companies can build and maintain a positive brand image.
Online Reviews are the New Word of Mouth
Word-of-mouth advertising is a great way for companies to increase their exposure. In fact, according to a recent Nielsen study, 92% of people use recommendations from friends and family over any other type of advertisement when making purchasing decisions. The increased use of social media and popularity of review apps like Yelp make it very easy for customers to instantly share their opinions and experiences with others. One recent survey from BrightLocal even found that 88% of customers trust online reviews as much as they would a personal recommendation.
Just as positive reviews can work wonders for your business, negative reviews can have the opposite impact. That is why online review management is such an important part of online reputation management. By monitoring what customers are telling others about your company and proactively respon
ding to negative reviews, you can work to build and maintain a positive reputation online.
Using Online Reputation Management to Build Positive Brand Image
Online review management is just one part of managing your company’s online reputation. The same technology that allows customers to instantly share their opinions, also helps your company monitor those opinions on social media outlets and other online sources. Effective online reputation management allows your company to identify areas that need attention and make long-lasting improvements to the overall customer experience.
Online Reputation Management that Works
Online review management is an essential part of managing your company’s reputation online. TN Media in Nashville, Tennessee can help you monitor what others are saying online and help your business build a positive online reputation. For more information about how our team can support your online reputation management efforts, contact us today!