Search Engine Marketing


Search Engine Marketing Acronym

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Search Engine Marketing Campaigns

Search Engine Marketing, SEM for short,  is the process of putting ads on search engines to target users searching online. Advertisers can create campaigns to target users searching specific keywords, resulting in highly relevant ads and much better results than many other types of advertising.

SEM is also known as PPC or Pay Per Click. Ads are displayed when a user searches on search engines like Google, Yahoo and Bing. The advertiser only pays when their ads are clicked.

PPC campaigns allow you to target an audience, manage spending, track results and generate leads.

Paid Search Advertising
Paid search advertising, paid advertising on search engines, is designed to highlight a business’s most attractive and sought-after products, services, and special offers, directing interested internet users to these features. These advertisements are used to generate leads and direct traffic to designated landing pages and websites through specific ads that are applicable to relevant search terms within a particular geographic location.

Pay-Per-Click (PPC) Search Advertising
PPC advertising on search engines is a form of paid search advertising where the advertiser pays, as the name indicates, based on the number of times a user clicks on their ad.

PPC Advertising is Keyword-based
PPC advertising is based on the search term that a user enters into a search engine. A search term can have one word or be made up of many words. Sometimes a multi-word search term is referred to as a “key phrase” or “keyword phrase.”

TN Media, working with your dedicated paid search advertising specialists at GannettLocal, will help identify and target those keywords related to your business and products that internet users are  searching for and ensure your business is there to greet them.

Benefits of PPC Advertising


  • Produces virtually instantaneous visibility on the major search engines

  • Allows smaller companies to compete with larger brand companies

  • Effectively drives short-term leads

  • Provides transparent data and analytics

  • Introduces new visitors to your website

  • Quickly advertises new specials or services/products

  • Targets online searchers who are actively looking for your product/service

  • Retarget previously engaged consumers

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