When a marketer ignores aging baby boomers, it typically reflects an assumption that boomers have made their choices as purchasers and will stick with them to the grave. But, boomers are heading into a period of great disruption in their lives, and it’s putting a good deal of their consumer activity in play.
“How Boomers Still Matter: A Life Stage Puts Their Consumer Behavior in Play”
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The USA TODAY NETWORK TENNESSEE provides businesses a way to connect with an engaged and growing audience across the state of Tennessee. May, 1 2017 | 15:29 PM Have you rsvp'd yet to our FREE Digital Discovery Day? Don't miss your chance to learn from local marketing experts… https://t.co/vpUuvHOPg7 October, 14 2016 | 15:11 PM FREE EVENT: Explore digital marketing options with local experts. Plus, meet members of @Tennessean newsroom.… https://t.co/3ZqkOwdJIj October, 12 2016 | 14:51 PM