It’s 2016. Odds are your business has a website. You’re probably sending emails to your customers, too. But do you know how customers experience your website and emails across various platforms? If not, you need to know about responsive design.
Responsive Design for Websites
Responsive design uses your website’s domain, content, and layout to deliver an identical, seamless experience across any device, no matter the size of the screen. This makes it easy for customers to navigate your website, regardless of their location or choice of mobile device. But the value of a responsive-design based site goes far beyond user friendliness, as these facts from Google research and updates make clear:
In 2015, Google confirmed that more of its searches come from mobile than desktop .
- Last year on Google “Mobilegeddon”  day, the company released a new algorithm that gives mobile-responsive websites higher rankings in Google’s mobile search results.
- Google’s Micro Moments study shows that consumers expect to find accurate information at the exact moment they need it . If they can’t navigate your website with ease from their mobile devices, they’ll quickly move on to another site.
Unsure if your website is responsive? Google Design is a tool that demonstrates how websites display across different screen sizes .
Responsive Design for Emails
Today, over half of all emails opened are accessed on a mobile device . That means responsive-design emails are just as important as responsive-design websites. A report from Yesmail shows that, while the open rate for mobile-responsive and non-responsive emails is almost equal, 58% of mobile clicks come from responsive-design emails . A very important statistic, since clicks can lead to conversions and revenue generated.
Despite the data documenting consumers’ increasing reliance on mobile devices to open emails, American businesses still struggle to implement responsive-design email. In fact, only 17% of brands use responsive design in all of their emails, while 44% use it some of the time or not at all . If you’re creating and sending emails without involving a design team, be sure to at least test your emails by viewing them on your personal mobile devices. We strongly recommend you test all emails on various devices from different manufacturers (cell phones and tablets, Android and Apple) and in various email platforms (Outlook and Gmail).
If you’re not currently using responsive design, you can meet your customer’s expectations and get a leg up on the competition by implementing it today. Here at TN Media we have a dedicated team of digital experts who have extensive experience creating responsive websites and emails. Contact us today for your free consultation.
We’re always responsive.
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1. “Mobile devices are now the main source of Google search traffic,” by Alexei Oreskovic; Business Insider
2. “Mobilegeddon Is Beginning, Not Ending,” by Bryson Meunier; Search Engine Land
3. “An Introduction to Micro-Moments: What We’ve Learned;” Micro-Moments
5. “February 2016 Email Market Share: Mobile Opens Climb Back to 55%,” by Lauren Smith; Litmus
6. “Yesmail Q4 2015 Email Marketing Compass;” Yesmail