Mobilegeddon began on April 21, 2015 when Google updated its mobile search algorithm to reward those companies that have created a better mobile user experience with a mobile-friendly website. This Google algorithm update has caused many companies to panic as their web traffic numbers decline. The best way for your business to adjust to this Google algorithm change is to ensure your website’s design and user experience are optimized for mobile devices.
What the Google Algorithm Change Means for You
The Google algorithm update places mobile-friendly websites higher in mobile search results than websites without a responsive design. This means that if your website is not optimized for mobile devices, then you will be less visible in these searches. With about 60% of online traffic coming from mobile devices, this could have a significant impact on your web traffic and sales.
Adjusting to Mobilegeddon’s Changes
In order to adjust to these changes and improve your web traffic, your company will need to improve its website so that it has a more responsive design. A mobile-friendly website has:
- An easy-to-navigate conversion process – the mobile user should be able to make purchases and book appointments in just a few clicks.
- Content that can be viewed comfortably – the content on your page should be able to be viewed and read without scrolling or zooming.
- A format that fits multiple devices, including tablets – tablet users spend over 50% more than the average smartphone user, so it’s important that you also optimize for these devices.
Making improvements to your website can seem like a daunting task, but in the end, the time and energy spent is well worth it, as the Google Algorithm update has made it all but mandatory for companies to improve their mobile user experience.
Does Your Website Have a Responsive Design?
If you have recently seen a decline in the number of visitors to your website, this could be the result of the Google algorithm update. The professional website design team at TN Media in Nashville, Tennessee can help you get those numbers back on track by creating a mobile-friendly, responsive design for your website. Contact us today for help with dealing with the Mobilegeddon aftermath.