Market Overview & Media Kit


Nashville Region Market Overview.

The Metro-Nashville region is home to over 1.6 million people1 and more than 40,000 businesses.  Many corporate headquarters are calling Metro-Nashville home including, Bridgestone Americas, Hospital Corporation of America, Dollar General, Cracker Barrel and Nissan North America to name few.

Nashville is most notably known as the center of the music industry, earning it the nickname Music City.  The city has a vibrant music and entertainment scene spanning a variety of genres.

The Nashville region not only is music hub but is bolstered by a diverse economy including healthcare, manufacturing and technology companies.  Coupled with a low cost of living and business friendly environment this region provides several creative outlets along with a well-educated population.

This region is a hub for higher-education, with 18 colleges and universities including Vanderbilt, Middle Tennessee State University, Belmont and Tennessee State University among others.

8 County Population Demographic Snapshot 2

County Population  Households Median Income % HH Growth 2016-2021
Cheatham 40,123 15,082 $53,005 4%
Davidson 683,236 283,136 $49,502 6.48%
Dickson 50,964 19,670 $45,640 3.23%
Robertson 68,970 25,183 $55,944 4.09%
Rutherford 299,295 109,563 $59,164 8.57%
Sumner 177,450 67,632 $60,256 7.29%
Williamson 213,927 74,888 $95,167 9.74%
Wilson 129,893 48,678 $58,558 8.55%
Total 8-County 1,663,858 644,832

Nashville Area Rankings:

  • #4 2016 Top States for Doing Business ranked fourth overall, Area Development, Q3 2016
  • #4 America’s Hottest Spots for Tech Jobs. Nashville ranks fourth, with 30% growth, Forbes, Aug. 2016
  • #4 2016 Friendliest U.S. Cities, Nashville ranks fourth, Condé Nast Traveler‘s , Aug. 2016
  • #6  Nashville is ranking sixth among nation’s top cities for real estate investing in 2017, PricewaterhouseCoopers Oct. 2016
  •  Best Cities for Job Seekers, Abodo.com, Sept. 2016
  • Nashville region as one of the top markets for advanced manufacturing, The Boyd Company Oct. 2016

Source 1 & 2:  Nielsen Dec. 2016 PopFacts Demographic Report:  8 county