Young Adults


TN Media Audience Data


YOUNG ADULTS

Adults aged 21 to 39 in Middle Tennessee make up 35% of the total market, or 427,000 people. They are better educated and more diverse than the market. Given their age, they are more likely to have children at home, although less likely to own a home. They are in the market for a broad range of products and services for themselves and their families.

The Tennessean Reaches:

209,300   with The Tennessean and Tennessean.com

149,000   in The Tennessean

118,200   on Tennessean.com

Source: Scarborough, Release 1, 2013. 7-day cume for Tennessean, 30-day for Tennessean.com. Numbers do not add due to duplication.

 

Sex of respondent

 Market

Young Adults

Men

48.6%

50.4%

Women

51.4%

49.6%

Age Summaries

 Market

Young Adults

18-34

31.6%

76.1%

35 to 49

27.6%

23.9%

50 to 64

25.5%

0.0%

65 or Older

15.3%

0.0%

Education

 Market

Young Adults

HS or Less

44.5%

36.3%

Post-Grad work or completed

11.8%

12.6%

Some College or Grad

43.8%

51.1%

Household Income

 Market

Young Adults

Less than $35,000

30.6%

26.6%

$35,000 – $49,999

20.7%

21.9%

$50,000 – $74,999

17.1%

21.5%

$75,000 – $99,999

12.0%

10.9%

$100,000 or more

19.6%

19.0%

Employment Status

 Market

Young Adults

Employed full-time or part-time

61.6%

75.5%

Own or Rent Residence

 Market

Young Adults

Own

74.1%

62.2%

Rent

22.4%

33.4%

 

 Market

Young Adults

Kids in HH

38.2%

54.0%

Race

 Market

Young Adults

White

80.8%

76.8%

Black/African American

14.2%

16.7%

Asian

1.8%

1.9%

Other

3.2%

4.6%

Source: Scarborough, Release 1, 2013.