Men


TN Media Audience Data

MEN

There are approximately 597,000 Men living in Middle Tennessee. They are more likely to work full time, and overall skew a little younger than women in the area. Today’s men are playing greater in purchase decisions, not only in traditional categories like cars and electronics, but cooking and home improvements.

 

The Tennessean Reaches:

310,600   with The Tennessean and Tennessean.com

263,700   in The Tennessean

108,300   on Tennessean.com

 

Source: Scarborough, Release 1, 2013. 7-day cume for Tennessean, 30-day for Tennessean.com. Numbers do not add due to duplication.

 

Sex of respondent

 Total Market

Men

Men

48.6%

100.0%

Women

51.4%

0.0%

Age Summaries

 Total Market

Men

18-34

31.6%

32.7%

35 to 49

27.6%

28.1%

50 to 64

25.5%

25.6%

65 or Older

15.3%

13.5%

Education

 Total Market

Men

HS or Less

44.5%

42.4%

Post-Grad work or completed

11.8%

12.9%

Some College or Grad

43.8%

44.7%

Household Income

 Total Market

Men

Less than $35,000

30.6%

28.3%

$35,000 – $49,999

20.7%

16.8%

$50,000 – $74,999

17.1%

17.8%

$75,000 – $99,999

12.0%

12.6%

$100,000 or more

19.6%

24.5%

Employment Status

 Total Market

Men

Employed full-time or part-time

61.6%

67.6%

Own or Rent Residence

 Total Market

Men

Own

74.1%

80.1%

Rent

22.4%

17.7%

Kids in HH

38.2%

36.1%

Race

 Total Market

Men

White

80.8%

83.7%

Black/African American

14.2%

10.5%

Asian

1.8%

2.1%

Other

3.2%

3.6%

Source: Scarborough, Release 1, 2013.