Families with Children


TN Media Audience Data

FAMILIES with CHILDREN

There are approximately 469,000 adults with children in the Nashville area. 85% of the parents are under age 50, and more than a third have household income over $75,000. Local families live throughout Middle Tennessee, but have higher concentrations in Rutherford, Williamson and Sumner Counties. Households with families have demands on their time and money, making value and convenience critical as they make decisions not only about products, but the health and well-being of their family.

The Tennessean Reaches:

238,100   with The Tennessean and Tennessean.com

202,600   in The Tennessean

89,200      on Tennessean.com

 

Source: Scarborough, Release 1, 2013. 7-day cume for Tennessean, 30-day for Tennessean.com. Numbers do not add due to duplication.

 

Sex of respondent

 Market

HH w/Children

Men

48.6%

45.9%

Women

51.4%

54.1%

Age Summaries

 Market

HH w/Children

18-34

31.6%

44.5%

35 to 49

27.6%

40.3%

50 to 64

25.5%

12.9%

65 or Older

15.3%

2.3%

Education

 Market

HH w/Children

HS or Less

44.5%

44.7%

Post-Grad work or completed

11.8%

13.8%

Some College or Grad

43.8%

41.4%

Household Income

 Market

HH w/Children

Less than $35,000

30.6%

26.3%

$35,000 – $49,999

20.7%

17.5%

$50,000 – $74,999

17.1%

19.8%

$75,000 – $99,999

12.0%

11.6%

$100,000 or more

19.6%

24.8%

Employment Status

 Market

HH w/Children

Employed full-time or part-time

61.6%

73.0%

Own or Rent Residence

 Market

HH w/Children

Own

74.1%

74.0%

Rent

22.4%

22.4%

Kids in HH

38.2%

100.0%

Race

 Market

HH w/Children

White

80.8%

79.7%

Black/African American

14.2%

13.9%

Asian

1.8%

2.1%

Other

3.2%

4.3%

Source: Scarborough, Release 1, 2013.