Imagine that your company was able to communicate with a potential buyer right at the moment when he or she was looking up information to help make a purchasing decision. Google describes these instances as micro-moments, or “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.” With mobile technology it is becoming easier for brands to reach their customers where they are and connect with them when they are ready to buy through targeted mobile marketing.
Reaching More Customers during Micro-Moments
By taking advantage of micro-moments, or the times throughout the day when customers are ready to take action, companies can reach their audience when it matters most. Below are some tips for using these moments to connect with your audience:
- Determine which moments are most important for you to win. When is the best time to reach your customer? This might be when they are researching information about your industry, want to make a quick purchase or looking to learn more about your products.
- Understand customer needs during these moments. After you have identified what moments are essential for reaching customers, consider what they are looking for and what they need during these moments.
- Use context to deliver an effective message. Google research found that 69% of online consumers state that the quality, timing, and relevance of a brand message influence their perception of that company. It’s important to deliver the right message at the right time.
- Create a mobile advertising strategy. Targeted mobile marketing is a great way to reach those customers who are most likely to buy. Mobile advertising helps you reach these customers while they are on-the-go.
Connect with Customers through Targeted Mobile Marketing
The experienced team at TN Media in Nashville, TN is ready to help your business take advantage of important micro-moments. We are a premier Google partner that works to help connect companies and customers through search engine marketing and targeted mobile advertising. Contact us to find out what we can do for your company.