For many individuals, email has become a primary means of communication and engagement. In fact, according to SalesForce, 91% of consumers use email at least once a day. Email marketing opens up many opportunities for businesses who want to extend their reach and promote growth. The secret to developing an effective email marketing campaign is to keep email marketing best practices in mind.
Email Marketing Best Practices
Though many companies have to test different CTAs, subject lines, content, and images in their emails before finding the winning combination, there are a few email marketing best practices that can help you increase your email open and conversion rates.
- Use short subject lines that tell the reader what the email will do for them. HubSpot found that emails with the word “you” are more likely to be opened and clicked on then those without.
- Personalize your emails. To personalize emails, segment your contacts based on the different buyer personas that you are trying to reach and create content that is unique to each persona. Even small personalization changes can have an impact. In fact, HubSpot found that using the customer’s name in the email has a positive effect on click through rates.
- Optimize your emails for Smartphones. According to Litmus, 53% of emails are now opened on mobile devices, so it is important that mobile users be able to read and click on links in your emails.
- Create compelling content. Content needs to offer real value to the reader. Whether it is providing actionable tips or presenting eye-opening statistics, the reader needs to feel like they are getting something from what they are reading.
Email Marketing Services Can Improve Your Campaigns
Using a professional email marketing services company is a great way to manage your email marketing campaigns efficiently and effectively. They can help you target customers outside of just your customer email list. These services also make it easy to send personalized emails in bulk and test different content and images to see which combination has the highest conversion rate.
Boost Conversion Rates with a Winning Email Marketing Strategy
The first step to getting better email results is to review and rethink your email marketing strategy. TN Media in Nashville, TN has experience helping companies create and implement email strategies that increase sales conversions and build customer loyalty. If you want to boost your email conversion rates, contact us today!